Policy Exhibit: Video-on or Audio-Only debate

Virtual Conference Policy reflects on company culture

There are usually strong sentiments around how meetings are conducted. My company broke-off into an independent business from their larger counterpart in 2023. In that move, the new organization defaulted to a norm of audio-only virtual conferences (VC)s. Some middle management professionals are baffled on where the company landed with their VC policy. There are significant cultural impacts of audio-only vs. video VCs on organizational culture and employee behavior. This article focuses on the effects of this criteria on organizational culture and team dynamics to enable companies to make intentional decisions around VC policies. By analyzing research findings, we can gain valuable insights into how these factors influence employee fatigue, multitasking behavior, adherence to social norms, and perceptions of autonomy and trust within organizations.

Table of Contents

  • Camera Use and Employee Fatigue
  • Multitasking Behavior
  • Social Norms and Camera Usage
  • Policy Infractions on Autonomy
  • Perceptions of Trust

Camera Use and Employee Fatigue

There is excess expenditure of energy dedicated to processing the video content from virtual meetings. This “VC fatigue” stems from several unique demands of camera-centric interactions Individuals experience anxiety over their mirrored self-view on the console, focusing on how to generate and interpret non-verbal cues (non-verbal overload) and remain fixed in the field of view for the duration of the meeting (Bailenson, 2021). The hyperactive eye contact from all meeting participants exceeds a natural threshold as well. VC fatigue can be responsible for depleted productivity and increased stress levels.

This downside of VC disproportionately effects females and introverts based on current data (Döring et al., 2022). This is significant for cultural development, as people with specific attributes will be attracted or repelled from the organization based on videoconferencing policy, because this norm shifts the orientation towards extroverted strengths. Understanding this phenomenon is crucial for organizations aiming to create a supportive and productive work environment.

Multitasking Behavior

Employees often multitask during virtual meetings, with their behavior influenced by the duration and type of meeting. Human Factors engineers suggest that VC platforms should be designed to allow employees to control their level of engagement (Cao et al., 2021). Studies indicate that remote workers engage in multitasking as a way of communicating their desired level of participation in a meeting. For example, an employee might work on other tasks during less relevant portions of a meeting, signaling their selective engagement. By acknowledging and accommodating this behavior, organizations can foster a more flexible and realistic approach to remote work.

Social Norms and Camera Usage

The decision to use a camera during videoconferences is often guided by social norms. According to Zabel et al. (2022), in the absence of a formal policy, employees tend to follow the behavior of their peers. Those who choose not to use their cameras may be communicating their desired level of engagement or relevance of the meeting to them (Kuzminykh & Rintel, 2020). However, this decision can subject them to scrutiny, as deviations from social norms can impact how others perceive their competence and effort. Research by Gruber et al. (2023) suggests that employees who do not use their cameras are often seen as less competent or committed, which can affect their professional reputation.

Alternatively, emplacing a clear expectation around VC etiquette can distill a sense of belonging and connectedness among colleagues (Bennett et al., 2021). For instance, a study by Westfall et al. (2021) found that organizations with explicit VC guidelines experienced higher levels of perceived inclusivity and team cohesion. These guidelines helped mitigate feelings of isolation and ensured that all team members felt equally involved, regardless of their preferred mode of communication.

Additionally, research by Nguyen et al. (2020) indicates that well-defined VC policies can reduce the anxiety associated with camera use. Employees who understand the expectations and norms are more likely to feel comfortable and confident in virtual settings. This clarity can lead to improved overall participation and engagement during meetings.

Policy Infractions on Autonomy

Mandatory camera policies can infringe on employees’ sense of autonomy. Enforcing camera use at all times may create a sense of micromanagement, negatively impacting employee morale and job satisfaction (Fogarty et al., 2020). This is particularly relevant in home environments where employees may feel uncomfortable sharing their personal space with colleagues. A study by Epstein et al. (2021) found that employees who feel their privacy is compromised are more likely to experience stress and disengagement. To address these concerns, organizations should consider flexible policies that respect employees’ needs for privacy while encouraging engagement. For instance, Geller et al. (2022) suggest implementing optional camera policies, allowing employees to choose when to turn on their cameras based on the nature of the meeting and their comfort level. Providing guidelines and best practices for camera use, rather than strict mandates, can empower employees and promote a sense of autonomy.

perceptions of trust

Fostering an environment of trust is crucial for maintaining a positive organizational culture. Mandatory camera policies can be perceived as a lack of trust in employees, potentially straining relationships between superiors and their teams. Studies by Mayer et al. (2023) highlight that trust is built through mutual respect and understanding. Organizations can demonstrate trust by allowing employees the autonomy to decide how they participate in virtual meetings. Implementing a feedback mechanism where employees can express their preferences and concerns about VC policies can also be beneficial. According to a survey by Lee et al. (2021), organizations that regularly seek employee input on remote work practices tend to have higher levels of employee satisfaction and trust. By fostering open communication and involving employees in policy decisions, organizations can create a trusting environment that enhances employee well-being and productivity.

Conclusion

Many trade-offs are evident in the debate over video vs. audio-only virtual conferencing. The path companies choose will affect how employees communicate and feel in the future of work. Research in I/O psychology provides a foundation for informed decision-making around virtual conferencing. Leaders can avoid blind decisions that shape how future employees experience the workplace and carefully consider the consequences of policy.

Reference List

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